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This work was done for the BranOpus Hatch competiton. My insight for my branding was to make it accessible as One in every ten people are dyslexic. So originallly I was going to use Comic Sans but instead chose Century Gothic.
The concepts were based on the words I had chose. such as 'zero' and 'modern'.I decided the bottom design had the most potential as it was minimalistic. For the line of the '0' I chose a curve to give it a more natural and modern look. So I decided refine the idea.
This was my design for how the cider would be packaged. I decided that pad printing straight I created the main bottle design in Blender then add onto the bottle would mean not needing a paper label. The shape of the bottle is inspired by vodka and after shave bottles as the cap would be metallic black. Then on the back of the bottle all of the ingredients would be listed. To start off the only flavour would be apple then it could branch into pear, or strawberry flavoured ciders. The size of the bottle would be 500ml and it could also come in a six-pack version. Then the bottle could be made of recycled glass to make the product more sustainable, I made the bottle design in Blender 3D then added the designs in Photoshop as I have not yet got the hang of texturing 3D objects.
The concept behind this mock-up was to show the cider at the bar of a club. Then the main text says"Night ou without the cideffects" As you will not have a hang over the next day.
For this advert concept my idea was to make the box the focus. Then throughout the branding I chose to highlight key words in green.
The idea behind the bottle neck going inwards is to make the product easier to pour. Then the cap would screw onto the neck. For the layout of the design I spaced out the elements to give the design a minimalistic feel
For the brand colours I chose green, black and off-white. As green symbolises nature and tranquillity. Then black represents luxury and power. Finally off- white represents purity and goodness all of the colours .
Also the box design mirrors the bottle by using recycled cardboard with minimal printing. On the back of the box would be the main information.
NOUGHT NON-ALCOHOLIC CIDER
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